How to Use Quora for your Cryptocurrency Marketing
What is Quora? Quora is a question – answer website. It is different from all its predecessors simply because it is successful while others failed. Wisecracks aside; Quora is different because it allows the community to decide which answers are good. The mechanism used on this knowledge-centric social media platform is “upvote”. The more upvotes an answer gets, the higher it rises amidst all competing answers.
Other features of Quora are that users can send questions to specific individuals to be answered, users can follow specific questions to get notifications for all answers, and users can pick and choose which broader topics they wish to follow and track. Quora also has a custom feed for every user based on his usage behaviour and chosen subjects.
So, what makes Quora a good platform for crypto marketers?
Quora is a relatively new social media platform that has drawn some attention from several circles lately. This platform is unique because of its approach. It asks a question that people can answer on the forum and encourages interaction and social engagement.
Unlike Facebook or Twitter, the platform is not as “busy” regarding its design. It requires you to jump into a discussion that resonates with you to get started. Then other people will leave their answers as well and join in the discussion. You have an opportunity to interact with and reply to other comments or to start your question thread.
Since Quora is based on a “discussion thread” type system, it is more of a forum than a social media platform. But, because of its social engagement elements, it is also a social media site.
Why Use Quora for Marketing?
The obvious answer is that it isn’t as well tapped as other social media platforms in most countries. While it is no longer obscure, it is still not used with the same intensity by marketers as Facebook or Twitter. Barring the perceived lack of competition, the real answer why you should use Quora for marketing is branding.
You can’t do hard selling on Quora. Realistically speaking, you can’t even do soft selling on this platform because if you do Quorans would refuse to upvote. Yes, it is that pristine. The best use for Quora in marketing is, indeed, branding. Marketing that revolves around branding isn’t really the forte of every marketer named “Tom”, “Dick”, or “Harry”.
It is something that seasoned marketers of decently sized clients do. However, that doesn’t mean that small businesses and mid-sized marketers shouldn’t consider branding as a part of their marketing efforts. On the contrary, branding is one way through which small to medium sized businesses can compete with larger corporations. For example, personalised responses and attention is something that large corporations cannot provide to their consumers simply because of the scale at which they operate. Smaller businesses, in contrast, can manage this quite easily.
So, let’s accept that the type if marketing you can do on Quora is branding. The next question is why is Quora good for your crypto branding? Why shouldn’t you implement branding campaigns on other platforms? Here are some answers. read more
Quora Marketing is older than many realise, but it’s importance is set to grow manifold as Quora starts allowing advertisers to market products and services on the platform. Between various verticals of digital marketing, Quora Marketing is set to find a niche space for itself and will benefit thousands of professionals in the years to come. To help everybody out, we have found and listed below the Best Quora Marketing Courses and Trainings that you can register and attend online from anywhere anytime.
If you are looking for a different kind of social media platform that allows a high level of social engagement, Quora might be a good platform to use to encourage a higher level of interaction among visitors and customers.
Because of the question format that Quora is based upon, there may be some advantages to using this system also because of how you could find out what is on your customers’ minds.
Below are some ways that you can grow your brand and increase your following using Quora:
1. Pose a question that is likely to be of interest to your readers.
Use customer service emails or social media comments to come up with questions to post on your Quora account. This will show your customers that you are interested in addressing the questions that they care about and you can open the question up to answers from others, as well as posting your answer from your company.
2. Offer credible answers that add value to your customers’ experiences.
As a business owner, you can increase your credibility with customers by answering questions on Quora in a valuable way. You can do this by first posting a question that others can attempt to answer, then come in with your answer on behalf of your brand. Your answer will appear to be more expert if answered professionally and if it offers value to the reader. Make sure that you sign the statements you make on Quora on behalf of your brand so that people will know that it is your official answer. You can also use this opportunity to reply to other answers that customers might make to inform them about what you can do for them.
3. Promote your Quora account on Facebook and other social media.
To get more reactions and interest about your Quora account, you can promote it on other social media such as Facebook, Twitter, and other social media. Quora is not as well-known or as popular as Facebook or Twitter, so why not post a link to your Quora questions or account on these other channels?
4. Include links to your Quora account on your website.
Remember when you are building a brand, you need to coordinate all of your efforts on your platforms. One way to do this is to include your Quora and other social media accounts on your website. Remember that people will go to your website more than any other asset, so you need to put the link to your various social media accounts on your site. Quora is becoming more popular than it has been in the past, so your web server may offer a Quora share button where you can enter this information.
5. Use an infographic to ask important questions.
Another way to promote your brand using Quora is to create an infographic for your website in which you include your social media links, including Quora. Put your links to social media on your infographic and include a statement such as “What question do you want to ask us?” This kind of enticing copy along with a dynamic, attractive infographic will serve to incite interest in your target audience to go to your Quora page. read more
How to do Digital Marketing using Quora in 2018
Online Business Basics: Generating Affiliate Sales on Quora
1. Quora Marketing: Get Massive Free Website Traffic Fast
Internet’s foremost currency has been traffic and people have spent years in figuring out the best and most affordable ways to drive traffic to their web properties. Qo does that for you, at potentially zero cost, with you having to invest your time in providing value to people seeking answers to questions. After Yahoo Question and Answers, Qo is one of the strongest platforms on the web to help you find answers of questions from across life’s various domains. This course by Tim A Ernst will help you drive all that ‘cheap traffic’ you always wanted to your web properties, which will potentially help you generate more leads and do more sales! More details here.
2. Online Business Basics: Generating Affiliate Sales on Quora
A lot of tutorials will help you achieve a variety of goals, but if you are looking specifically at Building your Business using Affiliate Marketing on Qo, then the buck stops here. This course will help you double or triple your income, in addition to helping you find the right affiliate offers to promote and most importantly the mistakes you need to avoid on the platform. At a rating of 4.9 with close to 1000 students already having taken this course, we say its a must do for all affiliate marketers wanting to score on Quora. More details here.
3. Quora Marketing for Business : Become an Authority & Increase Website Traffic
For those not new to the subject know well that the platform in question is a great source of building authority and driving long term traffic to websites. To master this art requires careful learning, something which is possible easily thanks to this course by Daragh Walsh. With close to 5000 students enrolled for this course and a rating of 4.6 out of 5, it is easy to say this is one of the simplest and most effective courses for those wishing to learn the basics of Qo. It includes a step by step approach of how to use this platform, helping you understand how to connect with potential customers and business partners along with boosting sales of your products. More details available here.