How to get fresh content for your crypto blog?
Fresh articles and website content is an important part of onsite SEO (Search Engine Optimisation done on your website). If there is one common issue that people in the blogosphere constantly struggle with, it would be generating fresh content. That’s not exactly breaking news, right?
If you are a blogger like me, then you have definitely dealt with this issue at some point. Luckily in this article, I intend to share with you how I have successfully handled this problem for my blog.
For starters, I’m going to suggest the obvious first step: brainstorm! That’s right, take the time to focus on new and interesting topics for your blog. Regardless of your niche, allowing yourself an opportunity to jot down different ideas can definitely be a huge help.
Don’t worry about coming up with a million dollar idea. Just take the time to focus on generating new ones. After while, you will find material that you can work with. And naturally, you don’t have to use every idea – just the good ones. This simple method always leads to tangible results.
Next, I suggest that you keep yourself a file of post titles. Trust me, this simple little idea is golden! Here’s how I do it; I take the ideas that I generated from my brainstorming sessions and I plug them into a notepad file in numerical order. Every now and then when I come up with a new idea, I make sure to add it to the file and save it immediately.
This way I won’t forget my ideas. And I keep a file on my smartphone too. That way when I’m out and about, if I think of something, I can jot it down. Later on I just add my phone list to my main list. That’s it. Simple, yet effective.
Google values fresh content. Fresh content is a significant factor in positively influencing your Google ratings for your website. The logic here is that the more frequently you update your site, the more frequently Googlebot (Google’s crawling bot) visits your site.
All website we design & develop have special functionality installed in the back end so when you publish a new Post, News Article it pings (notifies) the top search engine feeder bots that there is fresh content on your website.
In turn, this gives you the opportunity to achieve better Google rankings. With you adding more & more articles of relevant content on your website, make Google look at your website as an authoritative source of information & this reflects over time in your Google indexing.
Although you can update your site in several different ways (not to mention all the different types of content you can create), writing new blog posts (news articles) is the best & simplest way to generate fresh content that gets picked up quickly by Google.
To write good copy it is best to try & stick with a single theme for an article plus;
- Make sure the Article’s URL makes sense, it will help Google list the article, eg;
– not like this, www.yourdomain.com.au/uncategorized/1234
– better being, www.yourdomain.com.au/website-tips/articles-fresh-content
- Articles should be fresh content – NOT Copied Content, unless you take a small extract & link it to the original complete article. In this case, you need to recognise the original author.
- Try and have the main keywords toward the start of the articles sentence & paragraphs.
- Make sure you use good spelling & punctuality
- Start the article with an Introduction (paragraph)
- Present the Reason for the Articles (Blog / Post’s) existence.
Your post needs to have a purpose…… It’s to address a specific problem – There’s a problem that needs to be solved
- Content of article (2 or 3 paragraphs) at least for a short article
- Explain how the article (Blog/Post) will help address the problem – explain to the reader what the post will provide for them, and why it’s valuable information for them.
- Conclusion (a paragraph) wrap up the article with a relevant solution, solutions or ideas that the reader can understand & implement
- Have a Call to acting – if you have a similar situation, contact us today
- Make sure you use the SEO Functionality embedded in the Post Article Admin Area,
– Use a relevant Article Title – up to 60 characters, as most search engines use a maximum of 60 characteristics for the title.
– Use a relevant Article Description – up to 160 characters, as most search engines use a maximum of 160 characteristics for the description.
– Keywords – add up to 10 relevant keywords or string of keywords.
– Tags – add up to 3- 10 relevant Tags (words or string of words that appear in the article) no need to use your business name or other common words, Tags need to be relevant & unique to the article content.
Assess your social media situation
- Social media is crucial when it comes to finding readers for your blog. The thing is to figure out what kind of social platforms will work for your blog and yourpotential readers. Want to stick to Facebook and Instagram? Do that. Will LinkedIn and an email list work better for you? Put your attention there.
- Think about whether you need totally new accounts or if you can revamp your existing ones.
- Follow both people who inspire you and people you think will be interested in your content. Engage with them (I can’t stress how important this bit is, but more on that later!). Think about what kind of content will work on these platforms that also represent you and what you’re about. These are the platforms where you share not only your own content, but items you think will be interesting and useful to your followers so they know you’re the real deal and will stick around. And hopefully not just stick around, but recommend you and your blog to their friends!
Call in favours
You’re ready for your blog to be seen – so consider the people you already know who might be interested in what you’re doing, and let them know!
- You can email your first (or favourite) post friends and co-workers who might like your stuff and invite them to read and share with their friends.
- You can share on your personal Facebook and Instagram pages that you’ve taken the plunge into blogland.
- Tell people you meet who might be interested, chat about it at the water cooler or the school gate (or both!), let it be known you’ve started a blog in your conversations – you might be surprised at how many people will be interested and ask more questions about it.
I know, I know, it’s exciting to finally have a blog and you’re keen for everyone to read it. The thing is, over-eagerness can come off as spammy if you’re not careful (don’t worry, we’ve all done it! Just don’t keep doing it!).
Be considerate of how every day, everyone is bombarded with requests to read this, go there, do that. Even you! So put yourself in the shoes of your potential readers and understand what kind of calls to action would suit them. This can be real trial and error so try not to be upset if what you’re experimenting with doesn’t work, you will figure it out! Things to think about include the frequency of your posts on your social channels, your wording, the imagery, how much of it will be your content as opposed to sharing the posts of others, that sort of thing. Don’t just thrust your posts under people’s noses and hope it works.
Every platform benefits from a slightly different approach, so try to make it useful and relevant for each of the audiences you have or are trying to grow in each area.
Join Facebook groups that focus on blogging, or are in the niche you write about. Don’t just spam their wall with your offerings, though – read the rules and play by them. Often there will be a specific day you can share your work, or specific threads in which you can do so. Be a team player and visit some of the other blogs too – don’t just drop your link and run!
Facebook pages almost seem like a law unto themselves, and I’ve spoken to plenty of folk who’d rather avoid it altogether – although they know they shouldn’t. Ignore your potential readers on the biggest social media platform in the world? Not totally a good idea!
Again the key is experimentation here, it’s almost impossible to guarantee a course of action that will work without taking into account your content, your motivation, and your audience. Try different times and different content and monitor the reaction. Do more of what your audience likes!
Instagram is a visual beast, and therefore your blog promotion should suit that. You can use a picture from your blog post to advertise you’ve published one, and don’t forget to make use of Instagram stories to go into further detail – you can scroll through your post, give a brief explanation of what’s on there, and do a behind-the-scenes story about how the post was put together.
Hashtags are a fabulous way of not only sharing your content with like-minded people but also finding new inspiration. The trick is to use them well – they don’t work so well on Pinterest, LinkedIn or Facebook, but are vital on Twitter and Instagram. Don’t spam, don’t hijack hashtags that aren’t relevant to you, and on Instagram, pop the majority of them in your first comment, especially if you’re looking to use the maximum available to you.
Pinterest is exceptionally image-driven, so put your best foot forward on there. Pin your own content and other people’s content to specific boards and re-pin what you like. Join shared boards and abide by the rules of pinning your own content. Pinterest can be a fabulous traffic-driver if you use it well – try reading 4 Ways Pinterest Can Help Drive Traffic to Your Blog.
Find other groups on other platforms you think will be useful. LinkedIn groups, Google Plus Circles, Twitter chats, Pinterest shared boards, forums – I can guarantee you will find places where folk of similar interests gather elsewhere on the blog that you can join.
Again, abide by their rules and avoid the impulse to be spammy. Get to know the people and culture of the group and figure out where you fit in.
Make use of the small spaces
- Your email signature can definitely do with a link to your blog, both your blog’s email and your personal email.
- Your Facebook Page has plenty of places to include a link to your blog, but you might want to add your Facebook Page to your personal profile’s “work” section, which will then show up on your profile, and maybe even let people know in your “Intro” section that appears under your profile picture.
- It goes without saying that a link to your blog in each of your social media bios is vital! But again, think of your personal accounts as well as your blog accounts.
- You can replace your profile photos with your blog logo.
Take care of basic SEO
It sounds frightening to plenty of newbie bloggers, but SEO can be a real boon if you pay a little bit of attention to it straight up.
If you’re on WordPress, you can download a plugin that will help you navigate your way through post SEO – we use Yoast, and it is user-friendly. We also have a resident SEO guru, Jim Stewart of Bloggers SEO, who talks us through the foundations and writes helpful posts decoding the mystery of search engine optimisation here.
But basically, if you want your blog to be found on Google and other search engines, think about they key words of what your blog is about, and also each post. Make sure you use these key words in your post titles, somewhere (naturally) in the post, and in the images of each post. Yoast will help you add a post blurb and will point out places you might have missed.
Blogging is ultimately a community of people, creators and readers alike. It’s peopleyou’re dealing with and in that case, you have to be approachable, open, and personable, not only to your readers, but other bloggers.
Read and interact with other blogs on their platforms and on social media. Leave thoughtful comments that might spark others’ interests enough that they’ll click over and see what you’re about. Be a visible and genuine addition to the blogosphere.
You can join blog linkups or challenges, or start your own. Answer your readers’ comments, and don’t be afraid to share other bloggers’ posts in your posts or on your social media. Getting involved is one of the best, fastest, and most rewarding ways of getting your blog in front of interested people.
A little bit of gumption and old-school hustle will help you find readers for your brand-new blog – almost anything’s possible! But it will make the difference between a lonely blog lost in the vastness of cyberspace, and a thriving hub of like-minded people. And the longer you wait, the longer it will take to put yourself on the map. (c) findnetsolutions.com / problogger.com