Current ICO: The Next Generation Of Media Streaming – All-In-One Media Ecosystem
Current is a blockchain enabled multimedia platform that empowers a new generation of media streamers. Users are rewarded by streaming from the networks they love like Spotify, YouTube, SoundCloud, and more in an all-in-one personalized media platform.
Current is creating a digital token (CNRC) that uniquely rewards a person’s time, money spent, and data shared during the media streaming experience. This token can be used on a broad range of products, services, and in-platform advertising. Users require no prior knowledge of blockchain technology, no cryptocurrency holdings, and no change in behavior as they are rewarded by consuming the networks they already use.
Current, which counts digital media pioneer Mark Cuban among its initial investors, addresses the fractured media-consumption landscape by bundling Spotify, YouTube, SoundCloud and other popular media networks into one platform. Users will not only have a more streamlined media-consumption experience, but they’ll also be rewarded for their daily music or video habits.
Current’s digital token, called CRNC (and pronounced “currency“), reduces or eliminates premium subscription costs for users, creates an additional revenue stream for content creators, and rewards curators for finding content that users love.
“There’s a huge imbalance in media consumption today,” said Current co-founder and CEO Dan Novaes. “Consumers today are just giving away their time, attention, and data for free — when those are the most valuable commodities in their lives. Current is giving choice back to anyone and everyone who uses modern technology to listen to music or watch a show.”
Current Media already has over 200,000 users and is backed and advised by an top tier group of individuals and institutions including Billionaire Mark Cuban, The Founders of Bancor, Indiana University, and more.
CRNC is “mined” when the user consumes media via the Current platform. Upon consumption, the user earns CRNC to apply towards a premium membership (such as Current’s own premium service or Spotify Premium); and the content creator is rewarded, as well (and can even convert his or her accrued digital currency into fiat currency). Similarly, content curators will be rewarded for discovering content that gains popularity. Everyone participating in Current – consumers, content creators and curators – will be rewarded for referrals, which will prove crucial in Current’s spread.
Partner networks like Spotify or YouTube will retain their ad revenue and user data for content played within Current while also adding to the conversion funnel for premium services. Additionally, Current plans to grant CRNC to partner networks for implementing the Current protocol to directly reward users for content consumption within their own host platform.
This isn’t the first venture for Current’s three co-founders. Novaes has previously worked alongside fellow co-founders Nick McEvily (Chief Product Officer) and Kiran Panesar (Chief Technology Officer) to create apps, games and websites that have generated millions of dollars in revenue and resulted in millions of downloads. They’ve previously struck business partnerships with Snoop Dogg, the Kardashian family, and other celebrities and influencers in the entertainment industry.
The Current App is already available in the Apple Store, and anyone who has it during the token-sale period will be rewarded with a small amount of CRNC in their personal wallet. The Android version will be available during Q3 of 2018.
Current was created in 2016 with the goal of rewarding a person’s time, money spent and data shared during the media-streaming experience. By leveraging the global daily habit of media consumption, Current has created a consumer-friendly way to earn cryptocurrency that can be used immediately to reduce or eliminate the cost of premium subscriptions to popular content providers like Spotify, YouTube or SoundCloud. Current also rewards content creators and curators in an unprecedented and equitable way.